About InnoValor

Vision: digital innovations

We live and work in a networked society. Consumers communicate through the internet with service providers, the Dutch government is becoming an i-Government and organizations increasingly collaborate digitally. This networked society creates opportunities, not just threats. Opportunities for new business models, opportunities for better services and opportunities to reduce cost. Organisations need to innovate in order to seize these opportunities.

Strategy: research-based advice and innovative software

InnoValor advises organisations how to realise digital innovations. We take pride in our academic roots and choose a research-based approach.  We  are skilled academics, often with PhDs. To stay innovative we continuously participate in research projects. for example, within the European Institute of Technology/ICT Labs and EU Horizon 2020 research program.

As ground-breaking innovations rarely come through splendid isolation, we advocate innovating in consortia and involving all stakeholders needed in innovation projects. We are independent are not afraid to challenge our clients. We are only satisfied with our  results when our clients experience their impact.

Besides advice, we provide innovative software with our ReadID as our flagship product.

Our focus: digital trust, business models and agility

Good advice requires expertise and domain knowledge. Our focus is on what we find essential drivers for digital innovations: digital trust, robust business models and agility.

We primarily work for the governmental organisations, the financial sector and service providers.

History: our roots as a research institute 

InnoValor was founded end of 2013 by former employees of the research institute Novay and Novay spin-off INZYCHT. InnoValor thus has a long history in ICT-related research and research-based advice dating back to 1991. Novay was recognised by Ministry of Economic Affairs as a technology top institute, founded by companies such as KPN, Philips, ING, Rabobank and IBM in collaboration with various (technical) universities. Until 2009 Novay was called the Telematica Institute and the forerunner of the Telematica Institute was called Telematica Research Centre. Novay ended its operations in 2014.


Management of InnoValor is through Maarten Wegdam (maarten.wegdam@innovalor.nl) and Wil Janssen (wil.janssen@innovalor.nl) as managing partners. Both are also co-founders.